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The Secrets to Creating an Effective Real Estate Blog

According to recent studies, there have been over 75 million blogs that have been published on the net and that is via WordPress alone. For a long time, blogging was only intended for the hobbyists, yet this is no longer the case in the recent times as blogging has been shown to help a business grow.

If you are a real estate agent, then there is no doubt that a blog can help you in enticing as many clients as you can to hire you. Truly, having a blog comes very essential as it can help you build your own network so that you can be able to earn more money.

Do you now feel the need to increase your network as a real estate agent and make your own blog? Below are a few helpful guidelines to making an effective real estate blog.

Figure out what blogging platform you must use
There are countless options of web hosts that will allow you to start your blog. For the free blogging platform options, you can choose to have Blogger or WordPress.

Upgrading to premium can be an option that you can take with these platforms if you want more features for your own blog. Be sure to look closely at your options and only make a final decision depending on your needs and requirements in a blog.

Choose to write interesting content that will attract real estate sellers and buyers to read them
When you work in the real estate market, you have to be accepting of the fact that you need to work closely with both real estate sellers and real estate buyers in order for your network of connections to grow strong. In fact, the real estate buyer that you come face to face and help out might eventually be another real estate seller that could help you in return. These are just some of the reasons why you must keep both of these populations coming back for more with your blog content.

Put some evergreen and topical posts in your blog
When you write down articles in your blog, it can be made more effective by including both evergreen and topical content.

If you say evergreen content, you are referring to writing some articles in your blog that are interesting to a particular target audience. One example will be writing about “10 Tips for First Time Homebuyers” and more. When you put this content on your blog, you are allowing more people to visit your page.

Meanwhile, with topical posts, they will be more of related to their time of publishing. For example, you can include some posts that talk about online services such as Open Listings. Letting your clients know of their current real estate opportunities can be done through this.