5 Tips For Logo Creation On Luxury Resorts
There are increasing number of people who want to be closer to nature, make physical activity and at the same time, be a part of the culture that they have visited while staying in luxury resorts. Agencies that are specializing in adventure vacations will need a logo that can do more than just standing out from the crowd. It is integral for the logo to also inspire trust and convey sense of exploration.
As for luxury resorts and other travel agencies out there that want to attract more clients using their logo, following are tips that can be done.
Tip number 1. Customers – as a matter of fact, the most important aspect of a logo that is appealing and attractive is something that’s not seen instead, having a good understanding of target or ideal customer. Keep in mind that any effective logos always start with clear understanding of people who purchase the kind of service or product that the company is selling.
You have better chances of creating an exceptional logo by having a more precise description of ideal customers.
Tip number 2. Color – colors used by any luxury resorts to make their logos is so important to convey the message for their marketing materials in online, print, clothing and several other merchandise. As what concluded in general color theory, if you want to convey sense of optimism, freedom and joy to your logo, then it is recommended to choose orange after all, this serves a great pick for travelling in natural environments as well. Besides that, orange works fine when partnered in blue, brown and green, the colors of water, earth and plants.
Tip number 3. Pair orange with purple – this color is deemed reflection, intuition and royalty and can create an elegant and striking logo that is ideal for virtually any luxury resorts. Colors like red and blue generally aren’t the ideal choices for using as the primary logo for adventure travels. Blue is normally seen as official, staid and cold while red conveys passions but also represents danger and anger.
Tip number 4. Proper use of fonts – logos typically include the company’s tagline or its name. Those who are seeking to convey adventure, excitement and strength, ideally use font that has a contemporary typeface. Not only that, modern fonts can convey style and strength and seen as assertive, chic and progressive. A sense of luxury can be achieved by Italizing the font.
Tip number 5. Symbols – logos that are using representative shapes and graphics rather than literal ones let clients to find a deeper and personal connection to it. In relation to luxury resorts that specialize in specific activities similar to parasailing, hot air ballooning or even rain forest excursions, it will work effectively to use silhouette.