Category: Advertising & Marketing

How to Get More Customers with Your Real Estate Business Blog

You’re a business leader in the real estate industry, and recently you’ve been thinking about getting more customers. Whether it’s because your community is growing fast, and you know there’s a chance to make some money, or because you’re thinking of expanding your business, it’s time to spread the word. You’ve already done what you can by attending community meetings and sending out ads in mailings, but you know that one of the best ways to get new customers is by expanding your presence online. Which is why you’re running ads on platforms like Facebook and Instagram, connecting with everyone you can.

But did you know that one of the best things you can do for your business is blog? If you’re regularly blogging about topics that matter to your customers, from DIY renovation guides to tips on saving on closing costs, you’ll draw them in fast. So if you’re ready to get more customers with the best blogging strategies, here’s how.

 

1 Write directly to your customers

We know that day-to-day, you’re dealing with contracts with a lawyer like Aaron Kelly by your side, writing emails full of jargon about the real estate market. But when it comes …

Take a Pass On Holiday Entertainment Hassles this Season

The nature of my job means I work most holidays.  After all, when you work in television, you want eyes on the screen 24/7.  Keeping a station up and running means, someone always must be at the controls.  When the holidays roll around and friends and family come to town, I can’t always take time to escort them to the popular sights they might want to see and experience, but I’ve learned that they can purchase a CityPASS for Tampa Bay and strike out on their own.  Once they get their CityPASS, they can visit the attractions in the order they choose.   This way, they know what will fit into their schedule, make the arrangements to get there and in some cases, take an Uber or Lyft back to my house.

The first time I suggested this, I was met with opposition by friends who didn’t think it was fair to let my relatives wonder around without a point person to help them.  Now, they are suggesting CityPASS when they have friends in town, or they buy them when they go to a city that sells them.  They even use Groupon codes to get deals and the latest information on …