You’re a business leader in the real estate industry, and recently you’ve been thinking about getting more customers. Whether it’s because your community is growing fast, and you know there’s a chance to make some money, or because you’re thinking of expanding your business, it’s time to spread the word. You’ve already done what you can by attending community meetings and sending out ads in mailings, but you know that one of the best ways to get new customers is by expanding your presence online. Which is why you’re running ads on platforms like Facebook and Instagram, connecting with everyone you can.
But did you know that one of the best things you can do for your business is blog? If you’re regularly blogging about topics that matter to your customers, from DIY renovation guides to tips on saving on closing costs, you’ll draw them in fast. So if you’re ready to get more customers with the best blogging strategies, here’s how.
1 Write directly to your customers
We know that day-to-day, you’re dealing with contracts with a lawyer like Aaron Kelly by your side, writing emails full of jargon about the real estate market. But when it comes …