You’re a business leader in the real estate industry, and recently you’ve been thinking about getting more customers. Whether it’s because your community is growing fast, and you know there’s a chance to make some money, or because you’re thinking of expanding your business, it’s time to spread the word. You’ve already done what you can by attending community meetings and sending out ads in mailings, but you know that one of the best ways to get new customers is by expanding your presence online. Which is why you’re running ads on platforms like Facebook and Instagram, connecting with everyone you can.
But did you know that one of the best things you can do for your business is blog? If you’re regularly blogging about topics that matter to your customers, from DIY renovation guides to tips on saving on closing costs, you’ll draw them in fast. So if you’re ready to get more customers with the best blogging strategies, here’s how.
1 Write directly to your customers
We know that day-to-day, you’re dealing with contracts with a lawyer like Aaron Kelly by your side, writing emails full of jargon about the real estate market. But when it comes to writing your blog posts, you’re going to need to put some of that language aside. Unless it’s a specific post that requires this jargon–for example, tips on how to negotiate with another real estate agent–you’ll want to stay away from it. Instead, keep your tone down to earth. If you have competitors who are doing well in attracting customers with their online presence, take a look at their blog to see what language works.
Additionally, it’s a smart idea to research your customer base. In the same way that research helps you get more sales in certain neighborhoods, research will also help you know what to write. For example, if you know your customers’ average income and how many kids they have, you’ll know what neighborhoods to blog about where houses are for sale. You’ll also know specifically what keywords to use, which will up your blog’s SEO, and where to post on social media.
There’s a reason 53 percent of marketers said blogging was their top inbound marketing priority, and why entrepreneurs like Brian Magierski blog on platforms like Medium. It’s because speaking to your customers directly and giving them the advice they need works.
2 Focus on design
As a real estate entrepreneur, you know how important beauty is. It’s the powerful thing that causes a couple to walk into a sun-filled house for the first time, look at each other, look at you, and say, “This is it. This is the place for us.” And that amazing, magical feeling is what you want to replicate for your visitors when they visit your blog. Sure, great content does wonders. But beautiful web design is necessary for attracting customers in 2018.
Luckily, there are some great site builders out there like Wix and Weebly that you can use. Additionally, remember to make the design mobile-friendly. We’re spending five hours a day on our phones every day, and spending more of our time reading articles on them during our commutes. According to HostGator, “Reports show that 62 percent of companies with a mobile-first website design see an increase in sales over companies with desktop-only websites. It’s not surprising, then, that 52 percent of users claim they are less likely to engage with a website with a bad mobile user experience…By making your website mobile-friendly, you’re better equipped to beat your competition and rank higher on Google Search.”
3 Share on social media
Finally, it’s important for you to be present on social media as much as possible. There are 800 million monthly active users on Instagram, and even more on Facebook, and this is where a lot of your customers are spending your time. So anytime you finish a blog post and publish it, you’ll want to share it on your social media platforms, too. To make your life easier, you might want to automate your content sharing. To learn more about how to do this, check out these tips from Blogger Tips Tricks.
Once you start sharing on social media, you’ll want to engage with users, too. Reply to their queries on Twitter and like their Facebook comments, too. This way, your audience will feel like they’re being listened to and will come to you when they have more serious questions about your real estate services.
By following these tips, you’ll get more customers with your real estate business blog. What other strategies do you use to attract customers to your company?