5 Ways Color Psychology Affects Branding Design
When branding your company, it is important to consider different colors. Ensure that you find out what different colors mean and how they affect the psychology.However, there are other businesses who engage top branding experts so as to design their logos and websites in accordance to the color psychology.It is important to choose your colors wisely so as to give a positive impact to your business. The following are the 5 ways in which color psychology will affect your branding design.
All colors have their different meanings in color psychology. However, some colors have more than one meaning. Green, for example, means money in business but mostly it reflects nature. Red represents passion and is also associated with anger. When choosing a color, therefore, you need to be sure of the message you want to pass across. When you know the message you want to pass, it will be easy to choose a color.
In any business activity, it is always wise to give some thought to the competition in the industry. In matters of design, check what your competitors have accomplished so that you can design yours differently.Always ensure that you create a website and logo design that are unique from the competitors’.In addition to this, remember to select colors that are not popular so as to differentiate your company with the rest.
Placement of colors matters a lot when it comes to conveying a certain message to customers. It is important to consider the contrast of two colors when put together.An example is when you choose to design your brand using the white color, you may find it necessary to put it on a background that is dull in order to make it look brighter and more saturated. This will assist the customers to get the message being conveyed about your products and services. ODA Creative showcase work from different branding experts that is incredibly gorgeous.
Additionally, in order to boost conversion rates for your business, colors can be useful. A good illustration of this is when the “Get Started Now” button of a company is changed from green to red, and its rates are boosted by 21% immediately. In comparison to the other colors, the red color has a great contrast hence the high conversion rate. The red color is also very striking to the eyes. A company will, therefore, enjoy boosted conversion rates if they use the red color which greatly affects peoples’ mindset.
Using the same colors in your company will provide consistency in your company’s brand. An example is using white color to represent cleanliness and green color to depict love for nature, in a food-related business. The customers will be able to form an opinion based on those colors.