According to the Edelman Trust Barometer, getting the trust of clients has become a challenge that most business establishments have to face. Security companies from around the world seem to be concerned about this data, most especially that they are banking upon the trust from their clients. However, this should not be something that will bring you down. You can start improving on how you are marketing and promoting your company so that you are giving off a feeling that you can be trusted by your clients like your security company logo design. This article can let you in on some tips that will leave you having a logo design that looks trustworthy enough to your clients and prospects.
The first thing that you have to consider is your font.
When you have a logo that is of high quality, there is no doubt that you will have a certain appeal to potential clients. In order for the quality of your company logo to be enhanced, you must first pay close attention to its font.
When you take a look at some business establishments that focus on the trust of their clients like banks and security companies, you can observe that what they are using for their logos are modern fonts. Modern fonts just look good, most especially that they come with both thin and thick strokes. They give off a more calm and controlling aura that is really the best option for a security company logo.
In addition, when you see modern fonts, you know that they both exude the qualities of the old fonts and the new fonts. When you are in the middle of the old and the new, then this goes to say that people will not see your company as old-fashioned and at the same time, they will not also consider you to still be a newbie in the business.
Utilize the most suitable colors
The message that you want your company to come across to your clients will be better implicated with the choice of logo color. Different colors are capable of meaning different things. If you want to emphasize credibility and control, then it is highly recommended that you choose colors such as black, gray, and blue. Blue has been the color choice among security companies that want to exude a certain authority about their company. When it comes to the logo of electronic companies, they oftentimes make use of blue. One example would be Zions Security that not only utilizes this color in their logo but also utilizes this color in their website to tell their clients that they are a company that can be trusted.